You must be interesting to know that What is a Facebook bot?
Facebook, a platform that few people can do without today. A platform that has completely revolutionized our daily lives in ten years or so by offering everyone, regardless of their location in the world, the opportunity to communicate with each other. Facebook bot is an artificial intelligence program, capable of “talking” with people, answering specific questions and providing suggestions automatically.
In this way, it is possible to configure it to answer the public, according to the profile and specific needs of each business.
While offering a free service to its users, Facebook has enriched itself over the years by offering its users’ data to companies and by offering paid advertising on its platform. By taking advantage of the digital revolution, Facebook has brought more and more people from traditional marketing (TV, newspapers) to advertise on Facebook and other social networks.
In 2011, Facebook released a new platform linked to our Facebook account called Messenger to facilitate the sending of private messages between users. A few years later, because of the disappointing results, Facebook forces mobile users to install Messenger to send private messages. This boost worked quite well, since Messenger now has over 1 billion users.
Mit definition of artificial intelligence “Artificial intelligence is the act of applying techniques and theories to make machines or robots capable of simulating human intelligence.”
Mark Zuckerberg, the founder, and CEO of Facebook has been immersing himself for some time in a very promising world which is artificial intelligence. All the big tech companies are convinced that artificial intelligence will be the next big trend. Artificial intelligence is the act of implementing the techniques and theories in order to make machines or robots capable of simulating human intelligence.
Progress is rapid and technologies are increasingly complex and frightening. Facebook’s first innovation in this area is Messenger Bots.
Facebook Messenger Bot
Exactly a year ago, Facebook made Messenger Bots official. “Bot” is the contraction of “robot” and is defined as an intelligent computer program providing services. Facebook’s ambition with these bots is to be able to manage sales and after-sales functions for the companies using them. While trying to establish constant contact by chatting with customers, as they would with a live assistant.
This is a practice that could help Facebook immensely in learning more about our buying habits. What products interest us and how we behave in the face of a purchase? This will allow them to improve their advertising service by offering even more targeted advertising to its advertisers. Therefore, this effort helps them to increase their income in the long term. It will able to request information at any time from a machine. This is connected nonstop and which can answer them in the best possible way before shopping online.
Bots and Marketing
As we have seen above, for digital marketing and especially at the communication level, the advantages are as follows:
- An almost instant response to customer requests
- Further information on products and services
- Facilitate payment as well as the search for products that correspond to customer requests
- Amuse your Facebook page visitors
Of course, we don’t have any concrete results yet and as seen before, the bots are not yet very smart and efficient. It is a practice that you must follow at all costs because the changes will happen very quickly.
And you, what do you think of artificial intelligence? Do you find Facebook Bots useful? Do you intend to get started?